Avonra Natural Ethical Story

As a family business, supporting farmers is the ultimate objective of what we do. In this way, our customers are not only purchasing quality natural products but also joining us in our mission to share the produce of farmers in developing countries with the world. Let us explain…

Trade, not just aid

Yes, like other companies we could give to charities, and while we still do this, we believe we can do more.

Our philosophy is founded on a principle of trade, not just aid. We believe that while there are times where aid is indeed needed, true economic development comes through commercial partnerships where both parties benefit.

Model for Business

Our goal is to develop a model for business where all parties in the chain benefit, from the farmer all the way through to our customers and their families.

We have two brother companies in Sri Lanka (MAL Organic) & Malaysia (CF Wealthy Naturals). With help from them we are able to provide you with the best and fairest product possible.

So How Exactly Does This Work?

Ultimately, our model is simple: Firstly, we try and get as close to farmers and farmers’ cooperatives as possible, and we work hard to make sure they get a fair price for their produce.

We also assist in developing commercially viable products from under-utilized produce and assist our partners in achieving international production standards. As well as this, we collaborate with international partners and cooperatives to develop new products, helping us stay ahead of the curve and share exciting new products with customers, while also opening up our partners to new products, trends, and markets.

In practice, what this means is that farmers can enjoy something often missing in developing countries: financial stability. They know that with us, they will continue to have a partner that will continue into the future, and collaborate with them in the future. In this way, as we grow, they are able to grow with us – and our customers are very much direct supporters in achieving this.